 | |
Pharmacogenomics Reporter
GenomeWeb News Premium Content
Existing subscribers login
here.
New
to Pharmacogenomics Reporter? For a trial subscription click here.
|
|
Volume 6 - Number 35 | September 3, 2008
Features
|
DTC Ad Bans, Limited Genetic Knowledge Spur Industry to Ramp Up MD Marketing
Although groups like the American Medical Association would rather see genetic testing companies promoting their products through physicians, industry observers have noted that many private practices are not equipped with the knowledge or personnel to handle the expected influx of patients requesting genetic testing. For this reason, many genetic testing companies are using direct-to-physician marketing alongside DTC marketing.
|
Perspectives
Snippets
New Releases
Pairings
|
![Publishing Systems Powered by iProduction [ugolin]](/images-genomeweb/small_iproduction_logo.gif "Publishing Systems Powered by iProduction [ ugolin]"){kind=logo}