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Navigenics Debuts Gene Dx Service, Allies
With Mayo to Study How Patients Use Data

[April 9, 2008]

By Turna Ray

The company is likely hoping that its alliance with the Mayo Clinic to study how patients understand and use genetic risk information will shield it from recent criticism of the direct-to-consumer model. The firm, aiming to project its service as “responsible” DTC marketing, will also work with the Personalized Medicine Coalition to develop industry standards for consumer genomic-testing services.

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