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DTC Ad Bans, Limited Genetic Knowledge
Spur Industry to Ramp Up MD Marketing

[September 3, 2008]

By Turna Ray

Although groups like the American Medical Association would rather see genetic testing companies promoting their products through physicians, industry observers have noted that many private practices are not equipped with the knowledge or personnel to handle the expected influx of patients requesting genetic testing. For this reason, many genetic testing companies are using direct-to-physician marketing alongside DTC marketing.

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